Quiet Headphones SEO Case StudyInternet-based online business sells noise reduction heaphonesWhen Lee Blue, owner of Quiet Heaphones, first came to Big Oak, sales through his website were very slow. His product, the EX29 noise reduction headphones, was in a fairly competitive but somewhat specialized market, but his site was competing with larger and more established industry leaders such as Amazon.com, Bose.com and CNet.com. He was averaging only a few sales per month, and when an ad campaign using two major search engines did not help, Lee contacted Big Oak. Client GoalsLee had two main goals:
Lee knew that he needed help with search engine optimization. In his search to find a firm who could meet his needs, Lee said he came across other companies who offered a portion of the services that Big Oak did, but none of them offered a targeted, comprehensive campaign with concrete results. “Shell described in detail what Big Oak could do, and there weren’t any high-pressure sales tactics,” Lee said. “Besides that, he’s just a nice guy.” Big Oak StrategyWhen Big Oak started working with Quiet Headphones, Lee had no rankings within the search engines. So, while Quiet Headphones was a viable product, and the website had good content, to the search engines, the site was practically non-existent. Big Oak immediately got to work optimizing the site, beginning with increasing keyword research and editing text to increase keyword density. And with link popularity incredibly low, a linking campaign, including directory submissions, was crucial to boosting the site’s rankings. Big Oak posted information to targeted forums that would reach potential customers, published articles and press releases and started an informative blog. ResultsThe campaign has proven to be successful. The rankings for Quiet Headphones have increased significantly at the major search engines (see results below.) “The difference in working with Big Oak is that your approach is so much more comprehensive,” he said. “There’s a lot of manual work that has to be done, and somebody’s got to do it. And you guys take care of that.” The higher page rankings have drastically increased site traffic, resulting in higher sales volume. Big Oak continues working with Lee on maintenance initiatives to increase and monitor his rankings. “Shell [Harris] takes care of everything . . . and he keeps me informed about our progress,” Lee said. Contact us to see how we can help your company rise in the search engine rankings. Our next successful case study could be your site! Search Engine Rankings
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