Big Oak Client: Sillyasstoys.com Toy StoreBrick and mortar comic book store launches online children's toy store to expand their market
Big Oak designed and developed the sillyasstoys.com eCommerce site, designed their logo and continues to work with them on website maintenance and search engine optimization of their site. Below are the rankings for some of their selected keyword phrases.* ChallengesDave's Comics has operated a website since 1996 and decided to spin off their toy department into a separate division in 2004. The need to sell online was quickly realized and the idea for sillyasstoys.com was born. Organizing this effort meant evaluating all their products to put into categories, obtaining marketing copy and images for the products and determining what to display on the home page. The toy market is a competitive landscape, especially around the holidays. Sillyasstoys.com finds themselves in competition with the likes of Target, Wal-Mart and Toys“R”Us along with other toy vendors who sell the same products. This translated into the need to elevate sillyasstoys.com's page rankings for specific products and optimize their brand name online in order to attract customers. SolutionTo get sillyasstoys.com an immediate presence in the search engines a pay-per-click campaign was undertaken. Big Oak made recommendations on what keywords to target and continues to help sillyasstoys.com manage the program. As the site's ranking grows in the search engine results the pay-per-click campaign will be less relied upon because users can find the site in the natural results. Sales on the site have far exceeded projections. This has allowed the site to expand and offer additional children's toys. As Sillyasstoys.com continues to deliver responsive customer services their customer base continues to grow. Client Praise“Shell and the rest of the Big Oak team were given the daunting task of bringing the website to reality. They did so splendidly. Together with our staff, it was a marriage made in heaven. Once the project was up and running, it did not stop there. There is consistent support and communication almost daily even to tweak the [Google] AdWord campaign settings that were employed. The results have exceeded our projections significantly. We have actually expanded our size already by eight times and continue to grow. I would recommend them highly and will most certainly continue to use them to grow and flourish.” Search Engine Rankings
*Search engine results change often. Results are from February 6, 2008. Contact Big Oak SEO to see how we can help your company rise in the search engine rankings. Our next successful case study could be your site! |
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