Big Oak Client: Udig Techforce Solutions

Information Technology (IT) staffing firm seeks to appeal to different audiences online

Udig Techforce Solutions is a Richmond, Virginia-based information technology staffing and consulting firm. Udig specializes in matching outstanding information technology professionals with great positions in organizations through central Virginia.

Udig contacted Big Oak when they decided it was time to redesign their outdated website.

Challenges

Udig developed a new brand image, including a new logo, which was being used on their business cards and sales literature. Their website did not have the new look making it obvious to their clients that the site was out of date. Udig was concerned about redesigning the site quickly so that it matched the rest of their sales and marketing materials.

Udig recognized that they had two primary audiences to serve on the website: job seekers and hiring managers. These audiences have different needs from the website – job seekers would want information about current openings, benefits, and how to apply while hiring manager need to know about Udig's staffing services.

Solution

The website was totally redesigned based on the new look and feel of Udig's brand. Updated images and colors gave the site a forward-thinking, high-tech personality.

The navigation of the site was kept simple to quickly direct users to the information that would most interest them.  New content was developed that tailored Udig's message to each of their audiences. Their in-house database was linked to the Richmond Job Openings page of the website to give candidates the latest listing of open positions.

Client Praise

“For our website redesign, Big Oak was very responsive and helpful. They provided us with well thought out designs that matched our new brand. And their copywriter worked with us to understand our audiences and how our message differs when we talk to candidates versus employers. We have received a lot of positive feedback about our site from our clients.”

• Big Oak Portfolio
• Sillyasstoys.com
• Danforth Diamond
• Agee Woodworks
• Exhibit Deal Displays
• H.A.L Woodworking
• Henderson's Furniture
• Udig Techforce Solutions
• Quiet Headphones
• Home