Black Magic SEO
February 4th, 2008
“Abracadabra.” - Alfred Borden, The Prestige
There is a bit of truth to this Ranked Hard. No, there isn’t any sorcery being performed, but I have had more than a few phone calls from potential clients that have spoken with other SEO companies that have gotten similar responses. We are very forthcoming with how we will achieve better rankings in the search engines and as most reputable SEO firms will admit, it isn’t overly complicated. Good content and solid link building are the foundation of any good SEO campaign.
Unfortunately, many SEO companies will say things like, “It’s too complicated to get into,” or “We can’t share or SEO techniques.” When I hear that I immediately tell the perspective client to be very suspicious. When an SEO company isn’t willing to share their methods, it is usually because they have no methods to share or else they are doing things they wish to hide.
Or, maybe they are practicing Black Magic SEO, who knows?
- Shell Harris, Big Oak SEO






LOL. It’s funny because it’s true.
Comment by Orchin — February 11, 2008 @ 12:40 pm
I wish people would say things like that, but instead when leads call so many still talk about meta tags and titles like their everything.
Comment by SEO Canada — February 11, 2008 @ 11:54 pm
I really like this one, as i have been a victim of such scams.
Comment by ram — February 13, 2008 @ 11:50 pm
haha funny. The secret in SEO is called black hat SEO
Comment by bruce cat — February 15, 2008 @ 5:39 am
I love your comic! Thanks for the nice comments on my comic (http://www.webdesignercomic.com). We have a lot of similar themes. I will keep an eye on your work! Keep them coming.
Comment by KT West — February 19, 2008 @ 8:28 am
KT, I added a link to your url so people can view your excellent comic more easily. I also put a follow tag on it to give you some link juice. Best of luck. - Shell
Comment by admin — February 19, 2008 @ 10:07 am
wow the post is very good specially the comic thing hehehe nice nice
Comment by amelia — February 19, 2008 @ 9:54 pm
Umm…I was drinking coffee while reading your comic and just want you to know it almost went all over my screen.
This is great! I’ll stop by often to visit your updates sans coffee, of course.
Comment by clickmagnet — February 25, 2008 @ 8:04 pm
Isn’t this based on a true story? Isn’t it true that there were a group of people dressed in cloaks who would walk around the valley going, “Google, Google, Google.”
Comment by R.J. Booker — February 25, 2008 @ 9:38 pm
well, one main purpose of not over-simplifying things is that then the customer will ask what the purpose of the fat paycheck is. and then start explaining it to the client… maybe where you work that’s easy but… i doubt it.
Comment by eyd ryan — February 26, 2008 @ 5:55 pm
other than that it’s funnny but it feels like a bit of a look at them i’m not like that. and yeah nowadays many people use pompous words to act like they know what they’re doing but it’s a common practice in the IT field in general where we try to explain to the customer in our terms rather than his and therefore feel we need to show all that we do…
marketing says otherwise i know.
Comment by eyd ryan — February 26, 2008 @ 6:01 pm
your post is funny, but however it is true. some companies just say don’t ask how but we’ll do it for you. if that is the case then you have to think twice before trusting that company.
Comment by Marie Claire — May 6, 2008 @ 12:49 pm