“Show ME the money!” - Jerry Maguire

The June comic for Ranked Hard is about the decision that many of those that do business on the Internet have to deal with – using Pay Per Click either over SEO or in conjunction with SEO. Now, while we’re not actually implying that Google actively targets websites that haven’t signed up for Adwords (just having some fun guys), we do realize that as some companies drop in the rankings, they begin to look to PPC to help.

The thing that you have to keep in mind is that spending money on PPC campaigns won’t improve your rankings within the search engines, and while you will show up for the terms you want within the sponsored listing section, this can cost you a great deal of money depending on the terms and the number of people that actually click through your terms.

When your rankings are fluctuating within the search engines, considering PPC is perfectly acceptable behavior, but remember that you’ll be spending more money on top of any SEO efforts you might be putting forth without any guarantee that the PPC will help. While Google doesn’t actively have it out for any one website, they are more than happy to accept money from anybody that wants to give it to them, and don’t they have enough already?