Search Engine Optimization (SEO)
& Internet Marketing Tips & Articles
Please check back often as we are always adding new articles and tips on SEO and internet marketing. It is a constantly changing and evolving marketing process and we are researching to stay on top of it. You'll find a lot of our procedures, thoughts and theories here. We believe giving you a clear idea what we do and how we do it so you'll know what you are getting when you hire Big Oak SEO.
Also check out our "Out on a Limb" articles for other interesting points of view.
Search engines are fast replacing the yellow pages as a place for consumers to find businesses. People Google everything – from a business name to find the phone number, to product names to find companies that sell a certain model, to types of services to find companies offering them.
At Big Oak SEO we come across the debate of Search Engine Optimization versus good design. We feel both can be achieved if the company working on your site understands both.
While I have debated the usefulness of Google Sitemaps, I believe Google is finally making this tool something more than just an unproven novelty.
Your sales are down, no one visits anymore? Could Google have banned your site? If so, why? Here are a few possibilities and what to do if you are banned.
Getting the top listing in any of the major search engines (Google,
Yahoo and MSN) requires more than just optimizing your site. It requires
the ability to design, develop, write and market: four things that Big
Oak does in-house. Our competition usually must outsource one or more
of these skills. Just one of the reasons you should choose Big Oak for
all of your web needs.
Can we or anyone guarantee your ranking within Google, Yahoo!, MSN or any other search engine? The answer is no, but read to find out why.
Local customers know where to find local businesses...the Internet. Through search engines and directories, the Internet provides a quick and easy place to choose a local merchant or business.
An interesting phenomenon illustrates the power of linking to websites
Organic describes a search that returns results based on content and keyword relevancy. This is in contrast to listings based on who paid the most money to appear at the top. Sometimes this is called "pure" or "natural search" as it is supposed to be "untainted" by payments or bids
Learning more about the behavior patterns of searchers can help you make decisions about search engine optimization.
SEO? SEM? SERP? Let us help you understand all the acronyms and definitions associated with search engine optimization.
Selecting a shopping cart for your e-commerce website can be a daunting task to say the least. Here are some tips to keep in mind when selecting an SEO Friendly Shopping Cart.
Have you ever had a proposal, estimate or quote for search engine optimization
work and wondered what goes into the pricing?
The web pages actually
at the top of Google have only one thing clearly in common: good writing.
Don't let the usual SEO sacred cows and bugbears, such as PageRank,
One of the biggest obstacles in Search Engine Optimization is convincing
the client to target keywords and phrases they might not agree with.
Black hat practitioners tend to see search engine optimization as a war, and search engines as the enemy to be beaten by all means fair or foul. White hatters tend to view search engines as allies, who can help drive business to their clients’ sites.
There are many SEO myths and rumors we hear and read about everyday. While there are SEO tricks that work for a time, but inevitably come back to haunt the website using them, most of SEO is knowledge and work. Or research and time, if you prefer. We have listed some of the more popular Search Engine Optimization Myths so please read and let the truth about SEO be revealed.
Google have confirmed a pilot project to "open up communications" with webmasters they feel are breaking their guidelines.
I deal with many questions from curious website owners everyday. One question I have a new answer for is, "Should I use META tags on my site when do search engine optimization?" Old Answer: It couldn't hurt, but don't worry about them, the search engines ignore them for the most part. New answer? Read on...
Redirections are an essential part of any website's SEO strategy. Whether or not you currently use a redirect on your website, you could be hurting your website's standings with Google and risking a penalty. The fact is, there are times when using a redirect is absolutely essential to your website, and there are uses of redirects that can hurt your website as well.