Small Business Online Marketing Consulting
For small business owners with limited budgets, we are able to offer hourly consulting engagements. Sometimes a smaller company may not have the budget to employ an online marketing team, whether it is experts like Big Oak or a staff with the knowledge and time to devote to these efforts. However, you know an online marketing campaign is necessary for acquiring new customers and expanding your company’s reach on the internet. As a motivated business owner, you may be able to do some of this on your own, if given the right direction by a knowledgeable company. That is where we come in.
Big Oak is able to consult with small business owners on an hourly basis to educate you on many online marketing topics and show you what strategic changes you need to make to help your sales goals. We can meet with you to address specific questions you have and show you actionable items that are specific to your needs.
Is hourly consulting right for you?
It is necessary that you have:
- The expertise to update your website on your own OR a website development team who is available to make changes on your behalf
- Someone who can write about your business, both new content for your site and for external uses
- The ability to commit time to meeting with us on a monthly basis
- Time to come up with questions and strategies you want to discuss during that meeting
We can talk you through the hows and whys of:
- Website Optimization to help search engines rank your site and customers find your products and services
- eCommerce Optimization to help you move potential customers through your online store
- Conversion Optimization to help you understand how people convert and how to better move them through your sales process
- Blogging for customer acquisition and Blog Writing Best Practices
- Link Building Strategies to show you what you need to know so you don’t accidentally penalize your site
- Social Media Techniques (e.g., utilizing Facebook and Pinterest correctly)
- Local SEO and Google Maps
- Pay-per-click (Google AdWords) Campaign Review – for companies with already-existing PPC campaigns
- Email Marketing basics
Looking for other services like Launching Pay-per-Click Advertising, Reputation Management or Google Penalty Recovery? These are larger engagements that are beyond the scope of what hourly consulting can provide. We can help you; just call 804-741-6776.
Since this is a consulting engagement, the onus is on you to make the updates, write and optimize. However, with online marketing consulting with Big Oak, you can come to understand how online marketing strategies work and start seeing progress.
For more information on our consulting for small businesses, please give us a call at 804-741-6776.