Never Buy Friends or Fans, Especially on Facebook

Facebook is a popular marketing tool for businesses interested in reaching customers. In fact, when asked to choose the best platform for reaching customers, 55 percent of marketers chose Facebook, and 67 percent said they plan to increase their Facebook marketing...

Why Product Reviews Matter for an eCommerce Site

7 Reasons Why Product Reviews Matter for an eCommerce Site If you aren’t giving your customers the ability to leave product reviews, you could be significantly hurting your conversions and sales—especially if you’re marketing to Millennials. As a generation raised...