by Guest Author | Oct 25, 2017 | Content Strategy |
Sweet marketing techniques turn sour when quantity overwhelms quality. Pop-up ads were a good idea until they started popping up everywhere. Likewise, email has become difficult to pull off because spammers have throttled it: spam now represents almost 57 percent of...
by Guest Author | Oct 10, 2017 | Blogging 101, Content Strategy, Search Engine Optimization |
Before we begin, we are assuming all businesses know the importance of having a blog. If you don’t have a blog, please visit our tutorial for setting up a WordPress blog. The internet has revolutionized how we do a lot of things in our society, and the business...
by Guest Author | Aug 24, 2017 | Content Strategy, Website Conversion |
5 Tips for Generating B2B Leads from Content Unlike B2C businesses, most B2B products have a longer sales cycle prior to a buying decision. Generating quality leads is the most important task of B2B marketing teams. Gone are the days when B2B lead generation was about...
by Guest Author | May 12, 2017 | Content Strategy, Ecommerce, Website Conversion |
In the age of millennials, the power of data is the driving force of every aspect of business. Businesses are growing more media-savvy to help their business, from artificial intelligence powered predictive analytics up to data-based operating systems, it is now...
by Guest Author | Apr 28, 2017 | Content Strategy, Search Engine Optimization |
If you’re looking to push your brand through social media, or create a buzz about a product or service, it’s important to create content that people love. This content will act as a bridge between your brand and potential new customers. If the content you produce,...
by Guest Author | Apr 21, 2017 | Content Strategy, Ecommerce |
Creating Content for Each Stage of the Buyer’s Journey The process leading up to buying a product or service starts long before that purchase is made. In fact, a buyer typically goes through three stages: an awareness stage (discovering an issue or need and wanting to...
