Big Oak Internet Marketing

SEO for Images


Very interesting article by Grant Crowell over at

Here are some of the more interesting snippets for those looking to capitalize on working their images into their search engine optimization efforts.

…image search optimization offers the following advantages:

Evans attests that features natural to image search–easier to optimize, free inclusion, and less competition from major retailers – create special advantages of image search optimization for niche markets and smaller retailers.

“This is one case where smaller retailers without large content management systems can hold an advantage,” said Evans. “Smaller retailers have direct control over picture descriptions, picture names and content that is directly around the pictures and on the page. Content Management Systems have a lot more constraints on content and files names and therefore it is a lot more difficult to optimize for image search,” she said.

Image Optimization Tips

The panelists offered the following tips for optimizing images for search engines:

Read the entire article.