The use of information graphics or infographics is gaining more and more appeal as an online communication tool.  The idea revolves around using a visual or graphic representation of data or information.  In the technology driven world we live in, businesses are looking for more and better ways of being noticed.  Because infographics utilize writing, pictures, design, and even analysis they can more easily communicate ideas that might be difficult or complex in a format that more people can connect with.

Multi-media Combinations Can Simplify Communication

By combining graphics with your information, you may be able to simplify the communication of your ideas to the general public.  When information is conveyed in a multitude of ways, including text, sound, pictures, moving images, and so forth it can grab one’s attention.  If items move into the viewing area from different directions it forces the viewer to pay stronger attention because they never know which direction something will come from.  In other words you are keeping your viewer engaged, which is the key to understanding.

Humans Are Highly Visual

High quality text content is still very critical in today’s world; however, pictures or graphics have always been an attention getter.  From the youngest age people seem to be drawn to pictures.  This is why a child’s first book is a picture book.  Adults also notice pictures and graphics more quickly than they notice words.  In fact, only about 10% of the information most people encounter on a daily basis is in textual format, with the rest being in image form.  Making your website highly appealing visually allows you to utilize the form of communication that most people are drawn to.

Capture Attention

With everything moving at the high speeds of today’s world, getting people to stop and pay attention is critical.  Your want your message to be appealing and effective.  Part of the problem is the number of distractions that are bombarding your potential customers; you need to be able to hold onto their attention.  Attention spans seem to have become shorter as well, so keeping your message engaging is highly important if you want people to get the entire message.  Using captivating designs and clever use of color can enhance the experience and help to retain attention.

Simple Explanations of Complex Ideas

Particularly when data is technical or deep, presenting it in the form of text can be problematic.  It may take paragraphs or even pages of text to go over all the details.  Presenting the data in a shortened form using infographics may be a better option.  This is a way to combine pictures, animation, text and even voice-overs to help get your idea over to the public in a much more palatable format.  The basic idea is show and tell – people can often understand things better when both words and pictures or images are being used.

When statistical data is being presented, using infographics can help to improve the understanding of the information.  Using text with facts and figures, graphs, and other visual aids can improve the person’s ability to understand the data.  Long lines of figures or data in a paragraph of text can be more challenging to wade through and get a clear vision of what is being presented.

Points to Consider for Infographic Video Creation

  • Your infographic video should be short so it will maintain its appeal
  • The video should be interactive and simple.  There should be balance between the amount of animation and the message
  • Know who your target audience is and cater to them
  • Make your message clear
  • Present your information like a story so that it entertains as well as informs
  • Create an engaging script
  • Video characters should help viewers experience some kind of emotion.  This will encourage them to share the message with others

Infographics as a Marketing Tool

In addition to utilizing infographics to enhance your website, they can be used in training and as a marketing tool.  When looking for high authority links, you may find that some sites are very willing to include an infographics video on their site and include a link to your website.

As you can see, there is a wide appeal for infographics.  Sharing information is easier and snagging attention is easier too.  The more learn about infographics, the more likely you will be to incorporate them into your overall marketing strategy.

With so many infographic site you have a large number of quality backlinks that are available if you have a infographic worthy of submission. Some have a cost involved, but many are free.

Some infographics sites we use: