By now, I’m sure you know the importance of creating fresh, quality content on your site. One of the ways you probably do this is through a blog. These days everyone has a blog, and why not? It’s an easy way to get articles syndicated and ensures you have fresh content on your site, along with many other benefits.

However, in this world of Web 2.0, just having a blog isn’t enough. You need to get out there and take part in your online community. You need to comment on other people’s blogs.

Don’t know why? Well, you’re in luck, because here are the top five reasons to comment on other people’s blogs.

Top 5 Reasons to Comment on Blogs: Get Known in the Community

The goal of SEO is getting your site to rank, which happens when the search engines view you as an authority on a subject. Before the search engines can view you as an authority, people need to view you as such. One of the easiest ways to make this happen is by leaving good, meaningful comments on other people’s blogs.

Think about it like this: No matter how good your content is, if the search engines don’t know about it and people don’t know about it, then you’re just writing for yourself. You need to go to the people. Go to a blog that has a large readership and start leaving good comments. This will introduce you to a large readership.

I promise, when you give beneficial comments, people will respond. The owners of the site will get to know you because of your comments, and users will come to enjoy how useful they are. This successfully accomplishes your first task — having the people regard you as an authority on a subject.

Top 5 Reasons to Comment on Blogs: Get Traffic to Your Site

Once people view you as an authority, they will click on your name to inspect your website. (You do put your website in when you comment right? I’m not talking about in the text itself, but associated with your name — you don’t want to look spammy!)

Most blogs have nofollow tags automatically turned on, so the search engine spiders won’t find their way to your site, but that doesn’t stop the people from clicking on the link. Then, once you get people on your site, they’ll see that you really are an authority.

Now you’ve gone from leaving good comments on other people’s blogs, to having their readership checking out your blog — all because you left a comment or three!

Top 5 Reasons to Comment on Blogs: Get Backlinks

While most blogs have nofollow tags on, not all do, so you’ll get some in-bound links right there. However, if you’re only hoping for backlinks from the comments, you’re thinking too small! When webmasters see that you keep leaving good, solid comments, they will check out your site.

After they’ve inspected your site, if they’ve decided they think you’re a solid enough resource, then they might just write a post about you! This will then get you a solid in-bound link that their readership will click on and that the search engine spiders will follow.

And remember those people who were already checking out your blog because of the good comments you left? Yup, they might already be linking to your site. Seriously, get out there and comment already.

Top 5 Reasons to Comment on Blogs: Get New Ideas for Your Blog

When you comment, other people will comment not only on the post, but they can also comment on your comment. This opens up the dialogue to you. It might even spark an idea that you didn’t even realize or consider — an idea for a blog post of your own!

This is why it’s so important for you to take part in your online community! Readership is one of the most valuable aspects of commenting on blogs. Everyone who is commenting has similar interests, but they have different perspectives. And those different perspectives will help your own blogging!

Top 5 Reasons to Comment on Blogs: Get New Subscribers

That’s right, when you comment on other people’s blogs, you might just get new subscribers to your own blog. Think about all of the other reasons to comment. You’ll get known in the community, you’ll get traffic to your site, you’ll get backlinks and you’ll get new ideas for your blog. Put that all together and what do you get?

A stronger better blog for you! And with a stronger, better blog, more people will be interested in what you have to say. When they’re that interested, they’ll subscribe to your blog, which is exactly how this whole online community thing works! The best information is rewarded by other people finding it, and when more people find it, the search engines take notice — and when the search engines take notice? You guessed it, then you’re going to start ranking higher.

Now get out there and start commenting!