Here are some of the frequently asked questions we receive. Please note, our business is now closed and is no longer accepting new contacts.
Do you do more than SEO?
Yes, we provide an array of internet marketing services, and can offer expertise in the following disciplines: SEO, PPC, social media marketing, content strategy, web consulting, web design and more. We know that SEO is an important part of any online marketing strategy, but we also know it is just one strategy among many that you will need to reach your company’s online goals. We value traffic when it is part of a conversion plan, not solely for the point of inflating your traffic numbers. Our holistic approach to your marketing challenges is what sets us apart from other SEO companies who are too wrapped up in mindless link building and poor content creation. We know that ROI is king!
How long before my website ranks at the top of the search results in Google?
Big Oak does not have control of any search engines, which means we can’t predict the length of time or the placement of rankings. Ranking for keyword phrases involves hundreds of ranking factors, many out of your control, such as your competitor’s tactics. The good news is we can offer a detailed analysis of your site and provide a strategic plan to achieve the rankings you want. Most of our clients see gains in the second month or sustained effort, especially if your site is in need of optimization. More substantial growth can be seen during months four-to-eight.
What am I paying you to do?
At a high level, you will receive consulting from a online marketing company that has been in business for over 10 years and employees with over 50 years of experience in the world of web marketing. A more detailed description reveals we offer our expertise in changes to your website, both visually and in the code of your site. We provide content strategy and writing for your on-site and off-site marketing efforts. Our research into your goals, keywords, customers and competitors helps us establish the right plan for you. Our proposal outlines our strategic tasks, which includes four elements:
- Discovery – We understand every business has different needs and goals. We take the time to discover and understand your goals, your opportunities for growth and how can we maximize your ROI. We see ourselves as a partner in your success.
- Strategy – Our proposals don’t include a boilerplate strategy. Each client gets a detailed plan that is tailored to their needs. We are efficient with our time and utilize your budget to find successes through our ideas and online tactics. We deliver results you expect.
- Implementation – We are quick to implement our marketing strategies, while being flexible enough to change as the search landscape changes. We are marketing professionals and we utilize strategies that help us get your website noticed on search engines, social sites and industry sites. We are unrelenting in our effort to achieve success for your business.
- Measurement – Without measurement to show you how we have done, you don’t know if our effort is increasing your ROI. We track and analyze our progress and show you exactly how our efforts are increasing your return on investment. You are never in the dark with Big Oak.
Do you offer any guarantees or promises about search rankings?
We wish we could offer a ranking guarantee, but no honest Internet marketing company would offer any guarantee or promise rankings within search results. We do guarantee we will always keep you in the loop and educated about our tactics. We guarantee you can be as much a part of your site’s success as you want you’d like. You can work with Big Oak and know that we are doing everything we can and will share our tactics with you and why we are doing them, so you can feel secure that you are getting the most for your money. We do warn you to avoid any company that offers a hollow guarantee that they will rank your site in Google or any other search engine.
Where are you located?
Big Oak is located on the East coast in the city of Richmond, located in the Commonwealth of Virginia. Yes, we are located in the United States of America.
Do I see monthly reports? Can we have meetings?
Yes, we send a detailed report each month with a summary of your analytics. We track important data to help you understand how effective your online marketing campaign is tracking all relative data such as visitors data, ecommerce data and referral data. We also show you the progress of your site over time, providing insightful comparisons to show growth or challenges we need to work on. This is a team effort which means we meet with you to discuss what we are doing and what you can also do.
What happens if I wish to stop monthly marketing?
While we would like to have a long and fruitful partnership with all of our clients, if you wish to discontinue working with us, you can. We do ask for an initial 6-month contract so we have time to show the results of our efforts. But if you are unhappy with our progress, we are open to discussing an early exit. After 6 months you are free to leave with 30-days notice.
Will you provide references from current clients?
We value our client’s privacy just as we would value your privacy should you decide to become a client. We do have clients that we can provide as references, if you wish to speak with them directly. We do ask their permission and need to obtain authorization before doing so. We offer you the same courtesy should you hopefully become a client as well.
I’m not sure what the next step is, can you tell what to do?
Unfortunately, we can no longer help you with your internet marketing needs, but we wish you the best of luck in your endeavor. Feel free to browse our blog for some ideas to get you started. Our parting advice to anyone looking to grow their traffic is that tips and tricks will change, but good content is a must-have.