Divorce Attorney PPC Case Study


Law firm specializing in divorce. This office performs legal work for the entire state in which it is located.


To increase quality traffic to the website that will generate more leads and convert to sales for visitors interested in hiring a divorce attorney within their state.

Our Approach

For this client, Big Oak performs multiple services every month to acquire new clientele as well as protecting their online reputation. In the divorce law industry, negative feedback and unpopular reviews are usually done by unscrupulous competitors or unhappy spouses. Big Oak helps reduce the effect of this type of negative information with our reputation management process.

We have helped this client increase traffic primarily through our AdWords management, spending over tens of thousands each month for a healthy return of 100s of thousands. The ROI in their PPC investment is well worth the return. Our management of their account is ongoing and a daily part of this clients workload for us.

In addition to our PPC management, we support their SEO initiatives and provide monthly content management and writing for their blog.

Big Oak Services Utilized

Impressive Results

Big Oak began managing an AdWords account that  had a 1.43% CTR and quality scores  average 4/10 through 5/10.

Now the average CTR is 4.01%, the Quality Scores are 8/10 through 10/10.  We reduced the spend cost by 20% while increasing the conversion by 30%.  Recent net ROI average for the last 12 months was 171%.