Real Estate Internet Marketing Case Study


A Real Estate company, operating in a mid-size city and the surrounding area, selling houses, townhomes and condos while also offering property management services and real estate investment opportunities


The client’s main objective was to focus on acquiring a larger number of real estate sellers as the priority while not ignoring the more competitive buyer market. Targeting individuals looking for property management services or real estate investments were considered secondary goals.

Our Approach

Clients that wish to attract local customers, such as real estate agents and real estate companies, must have their Google Business page in order and their business contact information, such as address, phone number and email address, needs to be consistent with all online listings. Correct and consistent information is imperative to be able to show in the Google Local search results. With that in mind, our first task was to contact websites that provide this information and verify the information. If it wasn’t, changes were requested until there was no aberrant data.

Strategic pages of the client’s website were optimized and new pages were written and published to target longer search terms that can bring in customers who are more specific in their search criteria. Big Oak made sure search traffic for all relative terms was captured by adding pages providing information prospective customers were looking for.

Adding the client to local sites that were not previously on, such as business directories, industry sites and blogs, was a monthly task. To acquire links and rank for additional search terms, a blog writing campaign was put in action from day one. Monthly blog posts that answered real estate questions posed by local buyers and sellers attracted new visitors who were looking for expertise in the local real estate market. The blog content provided this helpful information.

Big Oak Services Utilized

Impressive Results

A increase in new visitors as well as organic traffic has kept this real estate company looking at continued growth year after year.